Dano Milk Nigeria Goes All Out On World Milk Day 2023 Celebrations

Dano Milk Nigeria Goes All Out On World Milk Day 2023 Celebrations
Dano Milk Nigeria Goes All Out On World Milk Day 2023 Celebrations

As World Milk Day approaches each year, milk lovers and dairy fans all over the country wait with bated breath to see what Dano Milk Nigeria will do. This is because the brand has consistently spearheaded World Milk Day celebrations with hard-hitting campaigns. And this year, they did not disappoint.

From 22nd May 2023, the leading dairy brand in Nigeria kicked off their campaign with a conversation series tagged WhyNot? These questions challenged the status quo on various life matters, minute to major. Fans were invited to join in the conversation with their own WhyNot scenarios, adding to the fun.

A couple of days later, the campaign progressed with a transition to WhyNotMilk?

Dano Milk Nigeria Goes All Out On World Milk Day 2023 Celebrations

Dano Milk decided to use this theme to let us know how much of a team player milk is, alluding to the value of milk in meals and moments beyond morning time. Asking fans to share their WhyNotMilk contexts added an extra layer of fun to the campaign as it was great to see what people could and would do with milk on different occasions.


Following this, the countdown to World Milk Day began, and by 31st May, it became evident that we would be experiencing another edition of Milk O’Clock. Dano Milk O’Clock was the brand’s hit execution for World Milk Day in 2021. It got both fans and competitors buzzing and the brand was good enough to bring it back.

With new influencers and old fan favourites, Milk O Clock ran from 9am to 9pm on World Milk Day, 1st June 2023, rolling out tasks at 3-hour intervals. This gave fans 5 chances to win amazing prizes to remember and celebrate the goodness of dairy on World Milk Day.

Dano Milk Nigeria Goes All Out On World Milk Day 2023 Celebrations
Dano Milk Nigeria Goes All Out On World Milk Day 2023 Celebrations

While the online audience were having the time of their lives, members of the public were not left out. World Milk Day flash mobs were caught at different parts of Lagos including Allen Avenue, Ikeja as well as at Maryland. They were also spotted at Eko Hotel roundabout and Ikeja City Mall. Folks in the markets, on the streets and in various locations across the nations – Ibadan, Ilorin, Enugu Owerri, Kaduna and several other cities also got a dose of joy and dairy enjoyment as the Dano rally teams were in various locations across the nation to celebrate milk.

Dano Milk Nigeria Goes All Out On World Milk Day 2023 Celebrations

The 2023 celebration of World Milk Day was wrapped up quite nicely with everyone getting a reason to enjoy dairy.